Well, well, well. Let's have a look at one of the first campaigns to come out since Yves Saint Laurent rebranded to became Saint Laurent Paris this spring. This particular series of ads was shot by the brand's new creative director, Hedi Silmane, the assumed impetus behind the name change. The man clearly likes to take charge.
The whole thing feels very French to me. Silmane is takin' it old school.
Anybody else still bummed about the loss of "Yves"? Can we still call it "YSL"?