Only a year old and Helsinki magazine SSAW is already creating editorials rivaling that of V, W or Vogue. I did a double-take upon first glimpsing the opening shot in this series. It's not easy to capture a truly ethereal, dreamlike scene, but Norwegian photography duo Boe Marion and Swedish model Julia Hafstrom nail it. The clothes don't even really matter – it's all about the hazy, floaty feeling.